Monday, 23 April 2012

PPD - Task 4 - Creative CV


TASK 4 - WHAT IS A CREATIVE CV? 


TASK

In order to produce an effective creative CV you need to consider several key questions:

What is a Creative CV?
Who are you writing it for?
Who needs to read it?
Who will actually read it?
What do they need to know?
What do they want to know?

It is only when you have considered these issues that you can really star to decide on what you want to say, what you need to say and how you are going to say it.

Part 1 - Identify a minimum of 10 designer's, studios or practitioners that you intend to contact with a view to organising a range of studio visits. In doing this you will need a full set of contact details for direct mailing. You will also need to familiarise yourself with their work their clients and the set up of their studio/practice.

Part 2 - Once you have identified your audience produce a creative cv that you can mail and email to your selected list. This should include your own contact details, a short personal statement, information about your practical skills, creative skills and interests as well as your professional experience, personal qualities and information about what makes you distinct from any other designer.

Your Creative CV should be viewed as a piece of work in itself and should be branded accordingly. Consider how you can use your cv to direct people to online content etc.
Research Sources / Further Information

Preparing a CV Online resource

Mandatory Requirements / Deliverables

A print and digital format creative CV containing appropriate information as briefed

Evidence of research into appropriate studios, designers or practitioners including a list of your own emerging creative newtork of contacts.

Any other material appropriate to the contact and communication of your skills and practice to the broader creative industries.

All evidence should be posted to your PPD blog and Labelled with the Module code & Task Number.

Studio DeadlineModule Deadline

Monday 23rd April

08 / 06 / 2012
 

PPD - Task 3 - Samples of work


TASK 3 - SAMPLES OF WORK (Research & Analysis)


TASK

Based on the exercises, feedback and discussion in the studio workshop:

Part 1 - Identify document and evaluate a minimum of 10 examples of professional designer's and/or design studios who have used a range of media and formats to distribute samples of their work. You should aim to select a range of examples using a rage of media.

Part 2 - Produce a short (50 word) SWOT analysis of each example in order to analysis its relative merits and effectiveness as a promotional tool or strategy.
Research Sources / Further Information

Refer to previous handouts and your own Design Context / PPD blogs for research suggestions and source material.
Mandatory Requirements / Deliverables

10 examples of professional promotional material (including SWOT analysis) posted to your PPD blog.

Samples must represent a breadth of media and approaches and labeled accordingly.


Studio DeadlineModule Deadline


23rd April 2012


8th June 2012 - see E-studio and Google calendar for more information

OUGD205 Drawing Practise Evaluation


Evaluation
OUGD205 Drawing Practise 


Throughout this module I feel I have developed a range of existing and new skills, becoming more intricate with and challenging myself in hand crafting. Previously I had limited myself to small pieces of work in other module when using craft. Within this module we were given the brief 2d, to 3d, to 2d which was primarily to work in craft. This enabled me to push boundaries, creating large scale pieces of work, in a whole new range of formats, in this case I case created a 3ft long mobile made from over 40 paper forks. The scale, range of stock, materials and media of the piece was something I had never considered before due to the time consumption something like this would take; it was nice to spend time doing something I love, to result in something I'm very proud of. 

With this came a new found photography skill, or so I would like to think. Creating an image was one thing, but the way you photographed the work could either make it brilliant, or awful. There were so many more things I had to consider when photographing my work, especially with the hand crafted work; scale, colour, format and orientation being just a few. I made it priority to use a digital SLR, previously I would have felt my poor quality digital camera would have done the job; I've become more conscious of how a photograph can represent your work.

My approaches to methods of design production have been consistent throughout, the way the course is run, by giving you a brief, and writing a rationale within the space of an hour has been a brilliant way to work for me. I used to always struggle to start work immediately, thinking of all the options available, feeling research would inform me of a decision. By working this way I was able to start work immediately thus saving time and having a better and well informed end result.
Within this module I do feel I have lacked research, letting my excitement get the better of me in getting straight into creating / designing the end product. Sometimes this worked, other times it didn't and I felt myself going backwards, but it was brilliant having such enthusiasm about design which I thought I had some what lost.
Another important element of design production was the printing of the end products, I tried to push my boundaries and limitations, asking James in digital print of his opinion on the best stock, and other ways of finishing my products; laminating became one of these when approaching 'Book works'. I didnt limit stock choice to that of what I could find in the library, I began looking in craft shops and online, this helped give my work some variety, giving myself a wider portfolio of work, media and stock. Sometimes, my chosen / found stock informed my design process too.

Throughout this module I feel I have come into my own, gaining a signature style which was unseen by myself before; this too was recognised by peers. Its certainly a positive, its nice to know my work is recognisable as mine, without having to inform people. This I hope to take through into the my work for the rest of the time I spend at university, its something which I will need when entering the world of work.
I feel too the quality of my work has improved immensely, as Its taken me a long time to create an image, I seem to have more pride and care for it, I've been extremely precise in cutting, folding and shaping my work. Which, when I intend on selling hand crafted work, is a very important aspect, potential customers will expect the upmost quality if they intend on paying for something.
I have recognised my time keeping has been on key within this module, a lot of my peers have really struggled alongside all the other work running alongside Image before easter. With my time keeping and enthusiasm for the module, I have been able to keep up without it hindering other work.

Some weaknesses within Image has been primarily my lack of research, sometimes the enthusiasm i've had to start my final outcome straight away has slowed me down, resulting in my final outcome not being as effective as I had intended. This has resulted in a lack of informed design, which seems to have appeared from nowhere, other than my head, when in fact it's an idea I've gained from some inspirations, but I've failed to note this.

From this, I intend on doing a few thins differently within my future work, more so when working with image. Researching more and noting down inspiration is certainly something I need to do more, more so for myself, theres always a need to look at something again, without it noted down you tend to forget. Alongside this, producing more rationales will keep me on track, informing myself and others of the direction my work is taking, in a sense it gives me a clearer idea of what I need to do next.
Obtaining more feedback in the middle of work is something I found quite informative, I had a tenancy to get feedback very last minute, which didn't give me the chance to respond to it. Next time, with every design decision I take, I should try and gain some, even if very little, feedback from a peer who hasn't seen my work up until then. The way you see and read your work can be very different to an outsider which is a very important aspect to consider.

Overall I have throughly enjoyed this module, its given my a new direction and better understanding of where my skills lie and the sort of work and briefs I would like to work with once I graduate. Its been very informing, I've learnt a lot about myself, the way I work, and how best to do so.

Wednesday, 28 March 2012

PPD - Task 6 - Speading the word


TASK 6 - SPREADING THE WORD

TASK


Create an appropriate online presence that can be used as a focal point for your design practice, professional communications and visual identity.

PART 1: YOUR WEBSITE

You will be introduced to the basics of web design and web design software through a series of workshops. Based on these workshops propose/produce the structure and content of your own personal website. Keep it simple and make sure that your visual identity from Task 5 forms the basis of your online brand.

PART 2: ONLINE PROFESSIONAL NETWORK

Using the existing range of social media available online set up and manage and appropriate professional network and network activities
Read the Social Networking online resource (see link below) for information and advice on working with online social media.
IMPORTANT: You will be responsible for any online content uploaded and/or distributed as part of this module. Can you please ensure that all material is original, belongs to you and complies with the guidelines for online activity outlined as part of your general Mac suite induction. If you are unsure about any content that you intend to upload please discuss this with your tutor.

Research Sources / Further Information


BAGD Social Networking - Online Resource
BAGD Online Presence - Online Resource
Web Standardistas - Online resources

Books


HTML and CSS Web Standards Solutions: A Web Standardistas' Approach



Mandatory Requirements / Deliverables


The development, design and proposal for your own website should be documented and presented on your PPD blog. Final designs should be presented as pdf. via issuu. It is ot necessary - at this  stage - to deliver a fully functioning website.
Evidence of research into appropriate online social/professional/creative networks. This should include evidence of engagement with networking activities, online presence and contribution to identified sites.These should be included a links on your PPD blog- Please label them clearly



Studio DeadlineModule Deadline





8th June 2012
(See module information and google calender for submission details.)

Wednesday, 7 March 2012

PPD Workshop




Practical Skills:
  • Software Knowledge - Photoshop, Illustrator, InDesign, Garage Band, After Effects, Corel Draw.
  • Printing - Aware of processes and their suitability for products. Have visited printers. Know of and prefer manual methods.
  • Organised
  • Time management
  • Colour Theory
  • Project Management
Personal Qualities

  • Sociable, can engage well with others - networking
  • I am a perfectionist
  • Have lived in a range of diverse cities - aware of design factors
  • A signature style
Creative Skills

  • Hand crafting
  • creative Packaging
  • 3 Dimensional
  • Hand rendered typography 
Facts

  • Artistic  - A level Art
  • Born in Newcastle
  • Plays Keyboard
  • Knows Level One Sign Language
Statements
  • I work primarily in illustration
  • I engage with multimedia works
  • I apply my knowledge and love for manual printing methods to a lot of my work
  • I like to explore stock and the effect it can have on an outcome
  • I would like to work in freelance, creating detailed, personalised illustrative pieces using digital media, by hand or using my skills in paper crafting
  • Retail Graphics

Friday, 2 March 2012

Enterprise - Evaluation




BA (Hons.) GRAPHIC DESIGN
LEVEL 
05
 Module Code  
OUCE255


 Module Title
ENTERPRISE




END OF MODULE SELF-EVALUATION

NAME
Stephanie Lawson
BLOG. ADDRESS
sl-lawson1013-ppd.blogspot.com

Throughout this module, through completing tasks, and working with a group of creatives I have gained a wider and extensive knowledge of business, what its all about, how it work and what competitors there are out there. It's really opened my eyes to the many possibilities there is for a graphic design to do after graduation. My research skills have certainly been put to the test, writing long, extensive lists of things which need looking into, completing action plans do this, as a group, to make sure its done on time as a collective. I've also come to realise how much research can be done, in so many ways. I found primary research key within this module, it gave us the best feedback and direct answers for our questions, I managed to build a good relationship with a solicitor who was emailing me back and forth throughout the module providing me with great information. As a Graphic Designer I know its key to have a good relationship with clients, among other creatives; being professional in your approach is something I've developed over this module too.

Time keeping I found very difficult within this module, especially with working with 3 others. Some of my group members were awful with time keeping, simply didn't turn up to enterprise meetings, which meant as a whole we got behind in workload. Unfortunately I don't think there was much way I could have avoided this - possibly choosing my team in accordance to their commitment and time keeping skills. In a positive light I had to become a very patient person, which I feel is somewhat needed within this line of work, clients aren't always going to immediately return calls and emails, there will always be hold back in regard to making deadlines. Myself, I managed to keep on top of my own individual tasks, using several action plans, diaries and extensive lists.


I found working in a group very challenging and began to fit the role of an instigator and all round general organiser. I was able to deliver tasks, deadlines and roles to my group members befitting their own skills. I feel its a strength down to the fact our group had some organisation, without it we would have fallen apart.
For the presentation I did an extensive amount of research, finding out a lot of information about business generally, and specifically to our own needs. My drive and ability to plough through books and websites I found surprising, I didn't think I'd have enough motivation or interest in the subject, but soon found myself wanting to know more about the way our business could work as a whole. So overall a main strength is how much information I was able to find and translate to my team and into a presentation.
Regarding the set tasks, at first I found difficult to complete them, but I went back and adapted my initial responses after finding out more information through the course of producing the presentation. I was able to provide a lot of detail and appropriate terminology.

A weakness within my work was certainly the organisation of my group as a whole. Some of us were more committed than others, which meant a few disagreements between us. Tasks which needed doing, didn't get done on time, so as a collective I don't think we were strong enough.
Our presentation as a whole I felt was good, but we didn't engage with the audience enough. We needed to provide more imagery, possibly of our design work, add some humour and speak more with those watching, rather than at them. I've never been brilliant at giving presentation, my lack of confidence gets the better of me, along with my shaky hands, which is something I'm definitely something I'm going to have to work on.

Next time I think I will be more 'picky' when it comes to choosing who I work with, making sure they are committed and able to do the job at hand. This is certainly an ideal time to write up contracts, it would give me, and us as a group more confidence that everyone will do the tasks needed. To approach the presentation with confidence, I need to show my interest in the topic at hand, to make an audience engage with me, and what I am saying. 

How would you grade yourself on the following areas: 
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor


Attendance - 5
Punctuality - 5
Motivation - 4
Commitment - 5
Quantity of work produced - 5
Quality of work produced - 4
Contribution to group - 5