Tuesday, 24 July 2012

Placement:Glad





Whilst on my placement at Founded I managed to snap up another placement for September, the company Sophie was at, whilst staying with me, seemed to be more up my street and interests, and Sophie seemed to gain a lot from the experience. So, I emailed them asking for an internship and managed to organise a short meeting, to see everyone and the company. I've organised it for the first week in September, so I'm very much looking forward to it.

York Craft Fair - Now and Then

This Christmas I will be selling work at Yorks 'Now and Then' craft fair alongside Sophie, she let me know about the fair and we decided to go halves on the table to sell our work. This is after we did Reetsweet together and found we didn't make much profit, I feel this way is a lot safer!

So I've got lots of Christmas design work to be getting on with at a later date, which should be fun, plus, I've never been to York before :)


Placement: Founded - Summary






I was quite apprehensive about my placement, as contact with the Founded had been through email, and the emails received were very short, and to the point. They felt very formal and almost like emailing me was a hassle, I was asked to email them to 'Remind them that I was doing a placement with them' a week before I started, which didn't make me feel great.

When I turned up, they didn't have a clue why I was there, I had to tell them I was doing a placement. This lack of communication meant nothing was prepared for me. This made me question whether they had looked at my website to see the type of work I do, to know what would be best to give me.

The guys who worked there were great, I really got on with them and they tried their best to provide me suitable work, they found a print identity brief they thought would be suitable, but when the 'boss' turned up he had other ideas and just emailed me a very short brief for a motorhomes website and identity. I spent all day doing it, waiting for feedback and not really getting any. The following, the work I did was put aside while someone else constructed the site, it made me feel pretty useless and a day of my placement had been wasted.

After this brief they had nothing else for me, so I set about doing my own work, after talking to one of the colleagues he advised me on a book cover brief, spending a good hour talking to me about the importance of type and grid alongside image. I really appreciated the advice he gave me and spent the next two days designing the image and type for a penguin front cover competition brief; 'One flew over the cuckoo's nest'. 

Overall the placement was somewhat useful but the lack of communication really hindered the work that would be given to me. The help from Anthony was most useful, he made me realise that third year I really need to concentrate on improving my type skills. 

Direction for Third year

This summer (although only partially of the way through) has made me realise a few things about myself.


I'm always on the ball; if I have nothing to do I get bored and frustrated very easily.
I can work with others
I CAN take criticism 
I need to improve my type and layout skills for my image focused work to be effective
I struggle with branding and Identity
My image work is my strongest attribute
Its very easy to be put in a corner with limited work if you put yourself across as primarily image based
Feedback is so important, I need to ask for it more
Who you know, timing and contact are all as important as each other
I have an ambition to open my own retail store
I want to start exploring home ware items my designs can go across
I want to attend more craft fairs as a way of making pocket money and promoting myself

Tesco Guardian Article - The effect on farmers

Tescos low demanding product prices effecting the livelihood of farmers


http://www.guardian.co.uk/business/2012/jul/21/dairy-farmers-supermarkets-milk-prices?INTCMP=SRCH


500 Farmers in Somerset protested


Combination of rising costs and a decrease in the price they are paid for their milk




The cuts come from the milk processors and retailers, who have told farmers that they will impose a 2p-a-litre cut in the amount they pay farmers. This comes only months after the last decrease, a combination that farmers' groups say has left them producing milk at a loss.
Standing in a giant cowshed, home to 750 cows, David Ball does his sums. "If the price reduction comes in on 1 August," he says, "we will see over £300,000 in reduced income for the year."

Competition - 

Morrisons supermarket chain, which announced that it will pay an additional 2p premium for each litre of milk it buys from farmers.
Co-op on Friday said it would increase the amount it pays to 29 pence a litre from August

10% of dairy farmers could be forced out of business if the proposed August price cut goes ahead. Since 1996 the number of dairy farmers in the UK has gone down from 34,750 to 14,500. Kite estimates that the next year is likely to be the lowest milk production year on record.


Friday, 20 July 2012

Placement: Founded - Day Five

Book cover brief: Email recieved:

I'm enclosing the idea which I put together.  (Reaper_1.jpg) and the other files which I've used to create it.
Fonts for the title and author are negotiable, basically whatever works best.  Background colour either Black or red, and the eagle should be holding the Star of David in its talons as opposed to the swastika.
The other star of david is more representative of one of the characters so this could also be inside the eagles talons.

Images included:


My interpretations:


I was next asked to put together a colour swatching system for a photography website, putting photographs into categories, finding colours for the background and text on the website. I had to consider colours to compliment the image, eachother, and be able to be legible when placing type in each colour. This system would then be emailed to the client so I had to make it understandable and to be communicated through image alone.




Thursday, 19 July 2012

Placement: Founded - Day Four

After discussing my design with the designers they noted I was designing something very obvious, and recommended I read the book and designed something clever like Olly Moss in my approach. I didn't have time to read the book so i asked a friend about some of the main scenes - we decided that the water cooler in the film connoted freedom, as someone thought of throwing it through the window to escape, to find it was far too heavy. I did a simple vector illustration.

Initial Design


Content added



Content Adapted



Updated (with some help)







Tuesday, 17 July 2012

Placement: Founded - Day two



Placement: Day two - Inspiration


A friend of mine - I was told that I need to work on type and layout skills, they recommended me this site, telling me they has conjured the perfect balance between image, type and layout.








Monday, 16 July 2012

Founded: Placement - Day One

First day on placement:

I found the place stunning, its quite simply a dilapidated warehouse, with modern, simple pods placed inside to create studios. There are just two other Graphic Designers, along with management. I've managed to get on with the, and the given brief, much to my surprise, I was dreading the first day!

My first brief given was To create a brand and identify for 'Premium Motorhomes', company had dealt with client before on a previous website : http://www.europlantsupplies.com They wanted the same layout just an update on pages, imagery and products. It took me a few hours to create a suitable logo and introduce colour. I was gutted when I was first given the brief as Ive never been comfortable with branding and identity but found it easier as the process moved on. I'm not sure if my image based style is what the client is after, which could be an issue...

Finished product:



Development:











The finalised webpages to send off to client: 



Thursday, 12 July 2012

Tesco History

http://www.tescoplc.com/index.asp?pageid=11

1919

Jack Cohen began selling surplus groceries from a stall in the East End of London in 1919. He left the Royal Flying Corp at the end of the Great War and used his demob money to buy the first day's stock.


At the end of the first day Jack Cohen made a profit of £1 on sales of £4. 



1924

The first own-brand product sold by Jack was Tesco Tea - before the company was called Tesco. The name comes from the initials of TE Stockwell, who was a partner in the firm of tea suppliers, and CO from Jack's surname.


1929

Jack Cohen opened the first Tesco store in Burnt Oak, Edgware, north London. The store sold dry goods and the first ever branded product, which, unsurprisingly, was Tesco Tea!


1934

Jack Cohen bought a plot of land at Angel Road, Edmonton, north London to build a new headquarters and warehouse. It was the first modern food warehouse in the country and introduced new ideas for stock control.


1937

The 1930s saw Jack Cohen growing the business by buying stores in the expanding London suburbs.


1947

Tesco Stores (Holdings) was floated on the stock exchange with a share price of 25 pence.


1948

Jack Cohen decided to venture into self-service following a research visit to North America. The first of these new stores opened in St Albans, Hertfordshire in 1948 with a mixed reaction from customers at first. The picture shows colleagues delivering goods to the store.


1955

We bought 19 Burnards stores. Between 1955 and 1960 over 500 new stores were purchased.


1958

The first supermarket was opened in Maldon, Essex. The store included a counter service selling cheese, butter and meats weighed by sales assistants.


1960

We started selling household goods and clothing in our stores across the UK. In the same year, we acquired 212 branches of Irwin stores in the north of England.


1963

Green shield stamps were introduced. Stamps collected at the checkout could be exchanged for a range of goods from a catalogue.


1968

The term 'superstore' was first used when we opened our store in Crawley, West Sussex. It was 40,000 sq. ft. in size and sold food and non-food goods. In the same year, we bought the Victor Value chain.


1973

We opened a new head office in Cheshunt, called New Tesco House.


1974

We opened our first petrol stations at major sites across the UK.


1977

In 1977 the Green Shield Stamps were phased out and replaced by a major price-cutting initiative called 'Checkout at Tesco' . This advert helped launch this campaign.


1979

Our founder, Jack Cohen, passed away.


1982

For the first time, we introduced computerised checkouts to our stores.


1985

After a successful period as our Managing Director, Sir Ian MacLaurin became Chairman of Tesco.


1989

Dudley Moore starred in a high profile ad campaign highlighting our great range of high quality products.


1992

Computers for Schools was launched. Since 1992 the scheme has raised £185 million worth of equipment for schools around the UK.


1993

The Every Little Helps strap line was launched. The new campaign attracted 1.3 million new customers between 1993 - 1995.


1994

The first two Tesco Express stores opened in London. Within a very short time space 13 more had been opened. In this audio clip, Keith Macaulay talks about the evolution of the Express format. audio clips © British Library


1995

We entered the Hungarian market in 1995 through the acquisition of existing retailer S-Market’s 26 stores in the north-west of Hungary. This was our first international business.


1996

The UK business started 24 hour trading to help our customers to shop whenever they wanted to.


1997

We opened our first Extra format store in Pitsea, Essex.


1998

We entered Thailand operating under the Tesco Lotus brand.


1998

Our business in South Korea opened in 1999 in partnership with Samsung. Operating under the Homeplus brand, we now have more than 450 stores consisting of both large hypermarkets and small Express stores.


2000

Tesco.com was launched. Since 2000 Tesco.com has grown to serve over 500,000 customers each week. Listen to Gary Sargeant talk about the evolution of the service. audio clips © British Library


2001

We launched the Florence and Fred clothing range. The video shows one of the adverts developed to promote the brand.


2002

Since entering Malaysia in 2002 we have opened 45 stores across the country with a combined floor space of almost 4m sq ft. We operate in the country in partnership with local conglomerate, Sime Darby, who hold a 30% stake in the business.


2003

We entered the Turkish market in 2003 through the acquisition of five Kipa stores.


2004

We entered China in 2004 and have built up a network of more than 100 stores across provinces along the Eastern Seaboard.


2006

Tesco Direct, our catalogue business, was launched. The catalogue provides an extensive range of electrical appliances, home furnishings, toys and much more.


2007

In 2007 we entered the US under the name Fresh & Easy, opening stores in southern California, Arizona and Nevada. Today we operate nearly 200 stores and employ over 5,000 people. In March 2011 we opened our first stores in northern California around San Francisco and the Bay Area.


2008

We acquired 36 hypermarkets in South Korea from Homever.


2009

We set out our plans to build a full service retail bank after buying out the RBS 50% stake in Tesco Personal Finance. Following the acquisition, Tesco Personal Finance became known as Tesco Bank.


2010

A new Clubcard app was launched in the UK, which gave customers a new way to swipe their cards in store.


2011

The new Tesco Asia Academy opened in Incheon, South Korea. Each year 24,000 staff across Asia will be trained at the Academy. This fantastic facility gives colleagues the opportunity to learn in some of the world's best training facilities.