I think its about time I got on to getting some serious research, I've got a bunch of books to read, a focus, and title so its just a case of doing it now.
"The social changes led by the rise of Tesco in 1919"
Topics:
How this particular supermarket has changed the way society works
How its been effected and involved in politics
The power of brand
The impact Tesco has on town structure
Relationship between brand, store and consumer choice
The false idea of choice
Tescopoly
TBC...
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