Enterprise - Lecture three

Notes taken during lecture

Value - What are you worth

Business survival pack - PESTLE

The value of your creativity

Drucker 

He argued that the tool of entrepreneurship. in addition both innovation and entrepreneurship demand creativity. Its a process in which culture is changed.

MIHALY (1997)

creativity is the act of seeing things that everyone else around us sees while making connections that no one else has made.

Hockneys 'Bigger trees near water'

Helped people see these trees soon after the trees were seen 'slaughtered' , his painting had affected the trees giving them a persona.

'Marketing strategy, proffesor philip kotler'

C - Creating

C - Communicating

D - Delivery

V - Value

T - To be a target market

P - Profit

We buy things emotionally, for custom, we need an insight into this.

We are very much like animals when it comes down to primal instinct

We work together, find a strategy to hunt, lions do the same. We need to work together to survive.

Iconic status symbols

Stags - biggest antlers

Humans - Mterials possesions, diplomas, medals etc

Status respect

Defining differences between us and animals. Religion, challange, climb mountains, spiritual needs and personal needs.

DESIGN IS APPLIED PSYCHOLOGY

Madstows hierarchy of need

- Self actualisation

- Esteem

- Love / belonging

- Safety

- Psychological

'How does consumer behave in downturn ' Innocent smoothies

To remind consumer of usefulness of product

Where does the money go - U.S consumer unit average

Value proposition

What is the value of proposition 

- Short

- Specific

Overall aim or misson

Specific aims these set out the difference we hope to make - Outcomes

Objectives, these set out how we plan to go about achieving our aims - Out put

Response to final logo choice from 150 designs

Response to final logo from 150

Enterprise - Task 2 - Where are they – How will they find me?

Task 2 - Where are they – How will they find me?

TASK

Based on the principles that have been introduced so far in the Enterprise module, as well as the previous tasks, investigate, analyse and critically evaluate where your potential clients are located. You will need to consider the following questions: Where are my potential clients/employers located? What media do my potential clients/employers use? What do you need to communicate and how does it match what your clients/employer need? Analyse and compare these examples in relation to the Political, Economic, Social and Technological (PEST analysis) factors that affect their use of graphic design, choice of designer and trends that will influence their decisions regarding graphic design. Once you have done this summarise your findings by focussing on 1 example and discussing how the clients location and/or use of media will affect what you need to communicate to them and how you might go about doing this. This is an exercise in exploring and applying PEST analysis and related theories – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.

Research Sources / Further Information

See The Enterprise section of E-studio for resources & Lecture material.

Mandatory Requirements / Deliverables

The results of your research should be posted to your PPD blog. and summarised by a 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice. All posts relating to this task should be labelled OUCE255 Task 2. .....  Where are my potential clients/employers located? What media do my potential clients/employers use? What do you need to communicate and how does it match what your clients/employer need? Analyse and compare these examples in relation to the Political, Economic, Social and Technological (PEST analysis) factors that affect their use of graphic design, choice of designer and trends that will influence their decisions regarding graphic design. Once you have done this summarise your findings by focussing on 1 example and discussing how the clients location and/or use of media will affect what you need to communicate to them and how you might go about doing this. This is an exercise in exploring and applying PEST analysis and related theories – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it. 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice

STUDY TASK 2 - Group Tutorial Prep.

Module Title		Semester	1 & 2
Session No.	1	Doc. Code

STUDY TASK 2 - Group Tutorial Prep.

TASK

Use your PPD blog to record your responses to the following questions ahead of the group tutorials after reading week. 1. What is Industrial experience? 2. What can you learn from industrial experience? 3. What form/format could industrial experience take? 4. What areas of industry are you interested in? 5. What are your concerns about industrial experience?

Research Sources / Further Information

Identify at least five responses to each question and find appropriate primary and secondary sources of information (including visual material) that will support your findings. You will need these at your group tutorial and will form the basis for group discussion. Use your findings to develop initial ideas about your own views, opinions, aims and ambitions in relation to industrial experience, internships and/or work placement opportunities. Summarise your research in a set of 10 short but qualified statements posted to your blog

Mandatory Requirements / Deliverables

Blog posts and research undertaken in response to this task should be labeled OUPD201 and OUPD201 Task 2. Your opinions should be supported by appropriate contextual and visual references to contemporary practice

Enterprise & Innovation - Lecture 2

LISTEN TO PODCAST - MAKE NOTES http://portal.leeds-art.ac.uk/moodle/mod/resource/view.php?id=8919

OUCE255 Enterprise & Innovation - Cost of living

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Task 1 - Who am I – Who are they?

Brief Title	Who? What? Why? Where?	Semester	1
Session No.	Lecture 1	Doc. Code	code/link

Task 1 - Who am I – Who are they?

TASK

Based on the principles that have been introduced so far in the Enterprise module, investigate who you are as a creative in relation to who is out there looking for creative talent. Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:- What skills / interests you have and how they relate to the needs of your client group? What skills are needed and what skills do you want to develop? What are your professional/creative aims and how do they relate to the needs of the client group? It is essential that you make references to the ʻ4 Psʼ which formed the core learning of your first Enterprise Lecture. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.

Research Sources / Further Information

See the Enterprise online resources for support material.

Mandatory Requirements / Deliverables

The results of your research should be posted to your PPD blog. and summarised by a 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice. All posts relating to this task should be labelled OUCE255 Task 1.

Studio Deadline	Module Deadline
01 / 11 / 2011 - 9.30am	Wednesday 28th February 2012 - 4pm

....

Response to task

Client groups:

- Retail

- Publishing / editorial

- Packaging

- Web

- Travel

- Educational

- Electronics

- Fashion

- Commercial