Enterprise - Lecture three

Notes taken during lecture

Value - What are you worth

Business survival pack - PESTLE

The value of your creativity

Drucker 

He argued that the tool of entrepreneurship. in addition both innovation and entrepreneurship demand creativity. Its a process in which culture is changed.

MIHALY (1997)

creativity is the act of seeing things that everyone else around us sees while making connections that no one else has made.

Hockneys 'Bigger trees near water'

Helped people see these trees soon after the trees were seen 'slaughtered' , his painting had affected the trees giving them a persona.

'Marketing strategy, proffesor philip kotler'

C - Creating

C - Communicating

D - Delivery

V - Value

T - To be a target market

P - Profit

We buy things emotionally, for custom, we need an insight into this.

We are very much like animals when it comes down to primal instinct

We work together, find a strategy to hunt, lions do the same. We need to work together to survive.

Iconic status symbols

Stags - biggest antlers

Humans - Mterials possesions, diplomas, medals etc

Status respect

Defining differences between us and animals. Religion, challange, climb mountains, spiritual needs and personal needs.

DESIGN IS APPLIED PSYCHOLOGY

Madstows hierarchy of need

- Self actualisation

- Esteem

- Love / belonging

- Safety

- Psychological

'How does consumer behave in downturn ' Innocent smoothies

To remind consumer of usefulness of product

Where does the money go - U.S consumer unit average

Value proposition

What is the value of proposition 

- Short

- Specific

Overall aim or misson

Specific aims these set out the difference we hope to make - Outcomes

Objectives, these set out how we plan to go about achieving our aims - Out put