Potential Mail out idea

PPD Briefing #2

Design for print:
Corportate identity material
Short run zines
Retail materials & displays - Point of sale
Publicity and promotion
Publications and editorial

Digital:
Websites, emarketting, internet
Ebooks and digital publication and networking
Apps
Blogging
Social and professional networking 

3 Dimentional Design:
Retail Material
Exhibitions, shows and environments
Packaging
Signage and info graphics
Corporate / Retail interiors

Future Mediums:
Interactive
Projection
Holography
Imagineering suggestions
4D

TASKS

1. Identify 5 studios, why you like them and how they are in synergy with your own work and practise.
2. Identify top choice and why theres synergy.
3. Is your choice based on: Location, Direction of practise, client base or brand philosophy
4. If none of the above is your main reason for following this organisation, what is?
5. Who they are / who you are, WHy are you contacting them and why should they listen? What do you want them to do next and what do you exactly want? Why should they get back to you?
6. List 8 methods you could utilise to contact them?

PPD Tasks

Things I didn't know before the break:

• How I would be treated in a placement.
• What to expect from a placement.
• That industry experience is so vital.
• That simply buying a desk could prove so much motivation.

Things I would address differently than I did this summer:

• When on a placement sometimes communication is key, if I feel something is wrong, I should address the creative director or a colleague, not sit in silence expecting the problem to solve itself.
• I would have gone home. Staying in Leeds alone all summer wasn't as productive as I thought it would be, it was lonely and depressing and left me in a rut.
• Do placements longer than a week, after 5 days I felt I was just getting into the swing of things. A week just isn't long enough.
• Travel, you can get so much inspiration from simply visiting another city or country for a few days.
• Visit places with peers, its so much more comfortable to do a studio visit with a friend rather than on your own.

Specific things you will address this semester, that should be useful:

• Plan specifically in advance and stick to it - Time management and organisation.
• Confidence to talk to people. Within the PPD presentations, few told us of how they rang up studios and by simply talking on the phone, by having an immediate contact, they found it much easier to organise and visit studios.
• Staying late to work. Although I may feel tired and hungry, once the uni day finishes at 4, I am my most productive.
• Sleep. I. Do. Not. Sleep. If I have work I'm panicking about, or things going on in my head its such an issue I can't sleep. I need to stick to my time planning and to do lists, write things on my mind down before I go to bed. I need sleep to function.
• Prioritise Uni over everything. Its my last year, a night out every week on the trot isn't going to do me justice, sometimes you have to sacrifice.

Things you feel as a group we could address:

• Talking. Many of us have a similar style of work to people we just don't talk to. By recommending websites, studios etc its going to help everyone, including yourself.
• Talk about Location? Whether to think about places other than where your home is? Is London really the only option?
• What happens after uni? What are the options? Everyones a bit wary and undecided as to whats going to happen and how much opportunity there is.

Things you feel we have not looked at in PPD you personally would like to know in reference to professionalism:

• Personally I feel my work evokes 'Freelancer' but I don't want to throw myself in the deep end and start off on my own. What are the options?
• There doesn't seem to be many image based studios, many look at type and layout. Is there much demand for those who's skills lie in image making.

Pinterst

So I've started up on Pinterst and regret not doing this sooner. Its absolutely amazing and has become so useful. I have always been a bit silly, found some work i'd like, note it down or save the image and lose the original source, which I have always found I've needed. With this, I can quickly pin something I like and find it again so easily! Its also got me feeling a lot more creative and on board, Its making life a little bit more organised.

OUPD301 - Briefing

When booking job consider:

PI insurance

Purchase order - Ask for one

Talk money early, don't be shy

Terms and conditions, provide basics for client

Do some work for free, if its beneficial to you, if it promotes your work and reputation

Copyright your work

Payment - Some up front? Staged payments?

Price quotes for both work and amendments


Assessment:

Presentation 50 %
Design presence portfolio 50 %

Presentation - 7 - 10 minutes
Progression, activities, reflection, self evaluation, work / skills developed, industrial experience 

Design presence:

Print based portfolio
'Samples of work' PDF
Online presence
Personal Branding -CV, Business Cards, stationary

Portfolio - Focus on you and your focused subject

21st Jan - Portfolio Assessment week
14 / 15th April - Assessed presentations
29th May - Module Deadline

Additional personal work for portfolios - What else? Etsy? Penguin book cover competitions

TO DO:

Attend more craft fairs
Organise event
Self initiated work - Produce more for Etsy
Produce better Mail out
Contact more studios

What I want out of this year...Task

ANNOTATE

Business Cards and Promotional Piece

My new business cards haven't arrived yet so I quickly printed one at uni. My idea for the promotional piece was to showcase a lot of my work, in a minimal way, I've made the product small, so it can be hand held, holding just clips of my work, to give viewers just a snippet of my work. The front and back hold my business card design, in the form of a sleeve and front and back cover. It is held together with a bulldog clips, to give viewers pieces of separate artwork as well as a whole.