Dreamweaver Induction

Scamps:

Personal branding and notes taken in dreamweaver session:

Notes taken:

Personal branding and scamp:

An initial design:

PPD - Looking at website design

- 

http://www.owengildersleeve.com/index.html

http://hellomemo.com/

http://www.madebyhandverk.no/

http://lookbook.nu/

http://beautifultype.net/page/2

Possible type to use / manipulate

http://beautifultype.net/page/2

Task Three - Part one Response

Studios:

LEICESTER:

Company: MADE BY SIX

Specialises in: Print, brand and screen

Contact: 

0116 238 6555

20 Narborough Wood Park

Enderby

http://www.madebysix.com/#contact

Speak to - John Kariolis for internships

Email: Hello@madebysix.com

SWOT analysis:

Strengths: City centre based, cheap and easy to travel to. Have worked with a broad range of clients, both locally and internationally.

Weaknesses: Not particularly my style or approach to Graphic Design, seems to be quite a large company

Opportunities: They promote to having interns work for them, and the opportunity for others to apply.

Threats: If this is the only place I get experience, it won't reflect my style. The type of work they do I may find difficult, thus I may not learn anything.

Company: ANDFOLD

Specialises in: Print, branding, digital media and advertising

Contact: 

http://www.andfold.co.uk/

Andfold Studio

1 Wellington Street

Leicester

LE1 6HH

+44 (0) 7792 101045

SWOT analysis:

Strengths: They often collaborate with a range of creatives including illustrators. City centre based so easy to get to.

Weaknesses: They seem to be a new company as they don't have much of a portfolio

Opportunities: They have a strong collation of branding which is something I need to work on; I could learn some new skills / approaches

Threats: Being new, they may not have much work, or may not take on interns

FOIL DESIGN

http://www.foildesignleicester.co.uk/home/#

0116 251 8888

richard@foildesignleicester.co.uk

4 Market place

LE1 5GF


local, national & international clients
Identity & Brand Development / Corporate & Promotional Literature / Advertising (press and online) / Point of Sale / Packaging / Retail Display / Signage / Exhibition / Website design & development.
City centre based, easy to commute to

Strengths: City centre based, cheap and easy to travel to. Have worked with a broad range of clients, both locally and internationally.Have worked on large prodjects including giving the city itself an image. They work with packaging and retail display which is of interest to me.

Weaknesses: Not particularly my style or approach to Graphic Design, seems to be quite a large company. Theres only a few items of their work I actually 'like' and feel inspired by.

Opportunities: He has been in the industry a long time so could offer me a lot of useful tips and advice, he's a freelance worker; I've never really understood the term, or how it works so it would be good to get some feedback and an understanding of this.

Threats: If this is the only place I get experience, it won't reflect my style. The type of work they do I may find difficult, thus I may not learn anything.

VOICE BRAND DESIGN

http://voicebranddesign.com/contact

Voice Brand Design

The Holt

20 Narborough Wood Park

Desford Rd

Enderby

Leicestershire

LE19 4XT

United Kingdom

Telephone: +44 (0)116 239 6661


Brand orientated, Digital Marketing, Large company, website, based in the City Centre

Strengths: City centre based, cheap and easy to travel to. Have worked with a broad range of clients, both locally and internationally.Have worked on large prodjects. They work with packaging and retail display which is of interest to me.

Weaknesses: Not particularly my style or approach to Graphic Design, seems to be quite a large company. I haven't worked with brand and or identity really before.

Opportunities: As its the style of work I'm not very familiar with, it will give me the chance to broaden my range of work.

Threats: If this is the only place I get experience, it won't reflect my style. The type of work they do I may find difficult, thus I may not learn anything.

LEEDS

http://www.qubik.com/contact.php

5 Cricketers Terrace

Leeds, LS12 1STUnited Kingdom

+44 (0)113 226 0839 

studio@qubik.com

 typographic-led design for branding, print and digital media, the studio works with a variety of clients in the commercial and cultural sector. Our work includes design for branding, content managed websites, books, catalogues, brochures, posters, leaflets, signage and packaging

Strengths:Very personal service, the work is very typographic, simplistic and Modern. He has worked with a large amount of bigger clients.

Weaknesses: Not particularly my style or approach to Graphic Design, it is led digitally which is not something I would be used to.

Opportunities: As its the style of work I'm not very familiar with, it will give me the chance to broaden my range of work. I would love to heighten my skills in type and layout and Quibik does a lot of this. There is a mention of internships on the website.

Threats: With the studios being in a converted attic at Joes home, I'm not sure of the kind of experience I could possibly get if given the opportunity of an intern.

STUDIO BELLY TIMBER

Photography, copywrighting, design, print management (primarily printers)

Studio Belly Timber

Aire Street 

WorkshopsUnit 1 

30-34 Aire Street

Leeds LS1 4HT

T +44 (0)113 244 1171

M +44 (0)7736 032 694E 

hello@studiobellytimber.co.uk

SWOT analysis:

Strengths: City centre based, cheap and easy to travel to. Have worked with a broad range of clients, both locally and internationally.

Weaknesses: Not particularly my style or approach to Graphic Design, seems to be quite a large company. 

Opportunities: With them creating work in Leeds, If I was to offered at intern it would be good experience in the sense I want to gain a job within Leeds once I graduate.

Threats: If this is the only place I get experience, it won't reflect my style. The type of work they do I may find difficult, thus I may not learn anything.

ANALOGUE

Analogue
City Mills
Peel Street
Leeds LS27 8QL

Barry Darnell
Creative Director
E: studio@madebyanalogue.co.uk
+44 (0) 113 341 0330

http://www.madebyanalogue.co.uk/about/

SWOT analysis:

Strengths: City centre based, cheap and easy to travel to. Have worked with a broad range of clients, both locally and internationally.Very much the style of work I want to create one day, works primarily in craft and illustration.

Weaknesses: Its a small company so they may not be able to offer me their time

Opportunities: They have worked with large companies and been in many press and publication items

Threats: With this being my favourite studio I will be gutted If i don't get the opportunity of a visit.

This is catalogue

hello@thisiscatalogue.co.uk

Tel: 0113 2429051

Post: Unit 2
Aire Street Workshops
30-34 Aire Street
Leeds
LS1 4HT

http://www.thisiscatalogue.co.uk/information/

SWOT analysis:

Strengths: City centre based, cheap and easy to travel to. Have worked with a broad range of clients, both locally and internationally.

Weaknesses: Not particularly my style or approach to Graphic Design

Opportunities: Their work is different to the style I usually work in, this could help to give me a broader range of portfolio work If I get the opportunity to work with them.

Threats: On their website they state they do not take on interns. Bummer.

RUBBER BAND DESIGN

peter@rubberband-design.co.uk

Rubber Band Graphic Design

156a Haxby RoadYorkYO31 8JN

Tel 01904 633800

Fax 01904 633201

http://www.rubberband-design.co.uk/contact.html

info@rubberband-design.co.uk

Tel 01904 633800

Peter Syson

SWOT analysis:

Strengths: City centre based, cheap and easy to travel to. Have worked with a broad range of clients, both locally and internationally.Their work is 3D and very much my style of work.

Weaknesses: They don't seem strong on website design, which is something I feel I need to improve

Opportunities: To work with people in a similar style to myself, and see how their work operates.

Threats: On their website they state they do not take on interns. Bummer.

PPD - Task 5 - Making your mark

TASK 5 - MAKING YOUR MARK

TASK

Create a visual identity for 'Brand You' and apply it o an appropriate range of stationary and promotional material as discussed in the studio session. You should aim to create a simple but effective visual identity that communicates the essence of your creative 'image' and details about your emerging design practice. Think about how you can stand out from the rest, make yourself recognisable and communicate your professionalism as well as your creativity. You will also need to include relevant contact details. You will need to consider the practicalities of your identitywhich may include a logo or bespoke typeface. How readable, legible and usable is your identity? You will need to consider: Scale: Your identity will need to work across a range of scales and formats from the the size of a projection screen to that of a letterhead. Content: Too much and it becomes confusing, too little and it will not communicate. Too complex and it will not be practical. Too simple and it will be unrecognisable. Colour: It will need to work in monochrome (one colour or b/w). It will be cheaper, more practical and easier to (re)produce. Think how the colour of the stock can help. Production: The quality of the stock can say as much as your design. It can also make your design unreadable and illegible. Consider how it will be produced, by who and using what processes.

Research Sources / Further Information

Brand, Identity, Logo explained - JustcreativeBusiness card Designs - designInspirations Corporate Branding - Designbase Branding & Identities - BASEdesign

Mandatory Requirements / Deliverables

Your visual identity will need to tested and shown to work across a range of appropriate media including, print collateral (stationary,business card, mail outs etc.) your creative CV and online presence. You should include up-to-date (but editable) contact details (mobile and email as standard). the development and documentation of your identity should be documented through postings to your PPD blog. Your final designs applications and products should be presented in pdf. format via issuu on your PPD blog.

Studio Deadline	Module Deadline
Monday 26th April 2012	8th June 2012 (See module information and google calender for submission details.