Scales image - "Nice disjointed text, you have to really look to be able to read the content"
'Latte Factor' - Try printing straight onto stock, edit in photoshop to look crisp
'Secretly seeing' - Try a different background, to help communicate message.
try a key hole shape, arrange type around.
Look at Brians 3rd year work
Try using an image of a spectacle, the word 'seeing' magnified, shadowed.
Thursday, 26 January 2012
Monday, 16 January 2012
ENTERPRISE - 'Don't get ripped off.' - Copyright Matters
Copyright - sole right to produce copies of own work. I am the only person who has this legal right.
Protect your idea - Make a living from your work.
Protect your idea - Make a living from your work.
Copyright Symbol
What is intellectual property - IP
Refers to creations of your mind
- INventions, literary and artistic works, and symbols, names, images and designs usrd in commerce.
- Films, games, paintings, photographs, fashion designs, recipes even.
1. Patents
(new inventions) new, and work in a new way. Can be electronic and chemical.
First patent taken out - 1714 Henry Mll took out first patent (number 385) for a typewriter in England. 'Querty keyboard'
Ring pull can.£250,000 earned per day
The Tremelo device for string instruments
C.L Fender 1954
Patent Leather
Seth Boyden 1818
New Jersey USA
2. Trade marks
In order to get a registered trademark.
Design would be sent to Intellectual property office (tm) next to designed logo, means its under investigation. Will Receive registered trademark once known it doesn't already exist.
3. Registered designs
Something that 'appears' to be new. Re-arrangement of some decorative features.
Specifics of iPhone, screen size etc registered to Apple Inc
Can be an instore display design
4. Copyright
Art, literature, music, animation, film and games
Its automatic
Date a record your work - The only way to make your work copyright. Can be done by bank or post office on that day.
Every book has its own ISBN number, along with the authors name, and copyright dates with copyright symbol
Cd's and records have the same copyright specifics
Fairey vs. Associated Press
Case Study
Photographer VS Artist
CASE STUDIES
Palin VS Heart
Johnny Cucakes VS The world
Johnny Cucakes VS Benny Frying pan
Gaylord vs. United states postal service
Fair use legislation
E.G Rubber stamping - Fine for own use, not to be used on items sold for profit.
How to secure copyright now
- Add the symbol, your name and a date.
- Keep a log of your significant creations
- Publish your work somewhere, work you feel could be used for profit one day.
Must be very controlled to where you upload your work - Easier to prove
How long do they last:
Patent - max 20 years
Trademarks and logos - For ever, renew every ten years
Design rights - Upto 25 years, Renew every 5 years
Copyright - Until 70 years after death
Leaving copyright to someone else after death:
E.g Andy Warhol
'The Andy Warhol foundation' license images to you, but profits go to a charity.
JM Barry wrote Peter Pan
Left copyright to Great Ormond street Hospital
Its been a great income, all royalties go to hospital
Now if work is left to a charity, it is theirs for ever, not just 70 years after death.
www.ipo.gov.uk
Thursday, 12 January 2012
Top ten things - Boards feedback
Strengths:
-Board range of potential for images
- Good idea of where / what channel it will be shown on
- Strong idea of colour
Areas for improvement:
- Think broader about the styles of the film, perhaps look at using image and vectors
Considerations:
- Hand made is a good idea combining the two...
- Kinetic Type could make up all the mixes and it could turn into a cocktail
- Audio
Action plan:
- Look at audio - Carefully consider whats most appropriate for film
- Think about using vector and images together - Find examples
- Think about time of when it will be shown
- Think about target audience - Who would be interested in finding out about non-alcoholic cocktails? Middle aged women? Once known, think more in depth about suitable channel and time to be showing sequence.
- Think about target audience - Who would be interested in finding out about non-alcoholic cocktails? Middle aged women? Once known, think more in depth about suitable channel and time to be showing sequence.
Monday, 9 January 2012
Enterprise Workshop - Finances
Within this workshop we were asked to fill in a form, in which we would calculate our outgoings as if we had our own / shared a business. The result was an overview of your spending over a year and how much money you would need to earn to cover them. This task certainly gave me a heads up on the amount of expenditure there is, and how choosing the right path is important. Do it solo, or rent a space with other creatives?
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