Brief:
To design a typeface - a full alphabet including glyphs that represents the personality of your partner.
Who needs to know?
The partner who we are designing the typeface for in response to.
What do they need to know?
To be able to identify personality traits, depicting them from my typeface design, which reflect my partner.
Why do they need to know?
Because its your partner your designing for.
What will they respond to?
A clear visual typeface, that is legible and reflects and communicates their personality.
What research is required?
Primary:
Talking with partner to produce questionaires.
Secondary:
Looking at existing typographies
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