After completing the presentation structure it was clear there were a few gaps in our decisions about our business, we needed to answer them in order to present the information correctly. These gaps were relating to our USP and business objectives, we hadn't quite answered what our USP and Business Objectives were.
USP - We are a design agency that focuses on branding and identity for the culture sector, of the North. We offer efficient, yet considered designs that shape and transform your company and create buzz.
Business Objectives:
1st
- Focus mostly on promotion, 10% estimated income on Advertising. We are expected to make a loss for the first two years. A gradual increase in profit.
2nd
- Expand outside of theatre to other sectors within culture sector
- Collaboration
3rd
- To build reputable relationships with clients, in order to gain returning clients
- Bigger profit
- Expand Nationally
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